The Demographics of Web Search

Posted by kdawson | Posted in News, Yahoo! | Posted on 11-07-2010

adaviel sends a link to work out of Yahoo Research indicating that demographics can help Web searches; e.g. a women searching for “wagner” probably wants the 18th-century German composer, while for men in the US “wagner” is a paint sprayer. The Yahoo researchers claim that by taking user demographics into account, “they managed to get the chosen link to appear as the top-ranked result 7 per cent more often than in the standard Yahoo search.” New Scientist mentions this research and two other innovative adjuncts to current search practice: following the mouse cursor as a proxy for eye tracking, and taking back bearings on online criminals by studying the searches they make. (The latter raises disburbing privacy questions: would you want Google trolling through your search data? How about governments?)

Read more of this story at Slashdot.


Microsoft-Yahoo Search Deal Gets Go-Ahead From EU, US DoJ

Posted by timothy | Posted in News, Yahoo! | Posted on 18-02-2010

CWmike writes “Microsoft and Yahoo announced Thursday morning that the US DOJ and the European Commission have approved an agreement between the two firms to have the Bing search engine power Yahoo’s sites. The companies said that engineers will begin adapting Bing for the Yahoo site ‘in the coming days’ and that they hope work is completed, at least the US, by the end of this year.”

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Ubuntu Moves To Yahoo For Default Firefox Search

Posted by kdawson | Posted in News, Yahoo! | Posted on 27-01-2010

An anonymous reader writes “Starting in Ubuntu’s Lucid Lynx release, Firefox’s default search engine will be switched from Google to Yahoo. The switch was made after Canonical ‘negotiated a revenue sharing deal with Yahoo.’ Google will still be available as a choice. Since Yahoo search is now powered by Microsoft’s Bing, this would seem to mean that Microsoft will be paying people for using Ubuntu.”

Read more of this story at Slashdot.


Yahoo’s “Chicken Coop” Data Center Design

Posted by kdawson | Posted in News, Yahoo! | Posted on 30-06-2009

1sockchuck writes “Yahoo has come up with a data center design called the Yahoo Computing Coop, which it says will make its new data center in Lockport, NY one of the most efficient on earth. The design features 120-foot by 60-foot metal prefabricated facilities with louvers on the side to support free cooling, and a peaked roof to manage the release of waste heat from the hot aisle. Chief Yahoo David Filo said the name was adopted ‘because it looks like something chickens live in.’ The $150 million data center in Western New York, which was announced earlier today, will run on cheap hydro power from the Niagara River.”

Read more of this story at Slashdot.